Do you feel that your company’s sales process is not effective and efficient? Is your customer service not measuring up to your high standards? Click on the link below that most closely matches your role to see if your company exhibits some of the symptoms of sales and customer service inefficiencies:

• Executive/Administrator
• Sales Manager
• Customer Service Manager
• Salesperson
• Account Executive
• IT Manager

Automating your sales and customer service processes can yield huge returns in increased sales and higher levels of customer satisfaction. Customer Relationship Management Applications (CRM) can create huge efficiencies in your sales process by enabling a free flow of customer-related information, explicit tracking of leads and opportunities, and the dissemination of reports that are rich with relevant information. Customer service can be improved by automated distribution of cases, rules-based case escalation, and rich reporting.

Lightship has a long history of developing, deploying, and maintaining sales and customer service systems. Lightship was responsible for developing a customer relationship application for Guardian Life Insurance Company that centrally aggregated all customer information from several databases. Lightship has also been the developer and maintainer of a complex sales application for a large manufacturer of heavy equipment.

When Microsoft released CRM, Lightship evaluated it for internal use, and we were so impressed that we became a certified partner. Microsoft CRM is intended for use by small and mid-market companies that either have never had any kind of sales and service automation, are graduating from a contact management application like ACT!, or are simply dissatisfied with their current CRM system. A complete description of the product can be found here.

If you are interested in increasing sales, realizing efficiencies in your sales and customer service processes, and increasing customer satisfaction, please contact Lightship via email, or call (215)340-7790.