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Get out the clubs...The PGA Goes Real-Time
You didn't have to be there, and you didn't have to subscribe to the Golf Channel to know that at 3:29 pm on Thursday, Feb. 20, Spike McRoy sunk a birdie on the 11th hole, putting him one stroke under par on the 1st day of the PGA Tour's Nissan Open. Information Week reports how "McRoy's outing along with 143 other tournament golfers was reported stroke by stroke, as it happened, over PGA Tour's Web site." While the PGA admits that customer satisfaction was one rationale for providing real-time information, increased revenues drove the technology. Lightship recommends: Take your game to the next level...
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